Craven A is a brand of cigarette which were made in Canada, Jamaica, and Vietnam. The cigarettes exhibit the English-style flavor of a Virginia-tobacco dominant blend, with that plant's attendant nutty sweetness. The cigarette was named after the third Earl of Craven in 1860.
Craven A's were a favourite cigarette during World War II. In Vietnam, Craven A is one of most popular brands, especially in the southern part of the country.
The 'plain' version of the cigarette was unusual in that, instead of merely lacking a filter, there was at one end a cork tip in place of the paper.
The Craven A brand has in recent times been closely associated with a number of entertainment events in Canada. Amongst these has been the "Just for Laughs" Canadian Comedy Tour in March of 1999.
The Craven A brand is owned by Rothmans, Benson & Hedges Inc (RBH), which also owns or otherwise controls a wide variety of cigarette brands.
Muhammad Ali Jinnah, the founder of modern-day Pakistan, was a famous chain-smoker of fifty Craven A cigarettes a day, which eventually led to him being diagnosed with tuberculosis.
Craven A is part of the RBH "premium brand strategy", principally within the Canadian market; however, the brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003.
Craven "A" is Jamaica's favourite brand of cigarette and a famous Jamaican artist Vybz Kartel mentions it in some of his songs such as "di way we roll".